Vice President of Marketing Technology Products & Partnerships, Epsilon
As VP of Marketing Technology Products and Partnerships, Mike Coakley is responsible for identifying, creating and managing relationships with strategic partners to create innovative, best-in-class customer engagement solutions for Epsilon clients. He has over 25 years of database and direct marketing experience, leveraging best practices and next-generation applications. Mike works across the delivery spectrum, including business intelligence, campaign management, email marketing, social media, web marketing, and mobile technology.
Mike joined Epsilon in 1984 and has held various technical leadership and project management roles during his tenure, working with many of Epsilon’s key clients across industry verticals.
As an active participant in the broader direct marketing industry, Mike served as a member of the DMA Marketing Technology Council from 2007 to 2012, holding the Vice Chair position from 2007 to 2009. He has also been a DMA Innovation Awards panelist since 2010 and is an IBM Champion and former Netezza Customer Advisory Council member. Mike earned a B.S. in Computer and Information Science from Syracuse University.