Michael J. Becker is a recognized mobile marketing pioneer, with nearly 20 years industry expertise. He is the co-founder, Managing Partner & CEO North American of mCordis. mCordis is a leading provider of professional mobile marketing education and advisory services. He is also an author, educator and industry volunteer. He is the author of a number of books and articles, including Mobile Marketing for Dummies. He is on the boards of Marketing EDGE and the Mobile Marketing Association in North American and advisory boards for Assurant, Funmobility and Privowny. He is also an adjunct professor of mobile marketing at National University. Prior to forming mCordis Michael was the Managing Director North America for the Mobile Marketing Associations and co-founder of Archer, a leading mobile messaging solutions provider. Michael is pursuing deeper insight into the role mobile and data are playing within marketing. He is pursuing his doctorate at Golden Gate University. His research is focused on the factors influencing consumer willingness to explicitly exchange their personal information within the marketplace.