David M. Raab is a Principal at Raab Associates, Inc., where he advises consumer and business marketers on marketing processes, technology, and service vendors. Clients have included major firms in retail, insurance, health care, communications, publishing, consumer goods, and other industries. Typical projects involve marketing process analysis, needs definition, vendor selection and customer management system deployment. Mr. Raab also consults on related issues with industry vendors including service bureaus, software developers and advertising agencies.
Mr. Raab has written hundreds of articles on marketing technology for publications including Information Management, DM Review, DM News, Relationship Marketing Report, Bank Marketing, Target Marketing, and The Journal of Database Marketing. He is the author of Marketing Performance Measurement Toolkit (Racom Books, 2009) and the B2B Marketing Automation Vendor Selection Tool (www.raabguide.com). An archive of his published articles is available at www.archive.raabassociatesinc.com and additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He has addressed audiences in the U.S., Europe, Asia and Australia including the National Center for Database Marketing, Direct Marketing Association, Canadian Direct Marketing Operations Conference, CRM Evolution, DemandCon, Newspaper Association of America, National Convention on Data Driven Marketing (Australia), and Asia Business Forum.
Mr. Raab established the technology consulting practice at Raab Associates in 1987. Previous corporate positions included Circulation Director of The Runner magazine, Vice President/Business Manager of Gruner + Jahr USA Parents Magazines and Book Clubs, and Vice President/List Research and Development at the Franklin Mint. His responsibilities have included marketing management, financial planning, systems development and statistical research.
Mr. Raab holds a bachelor’s degree from Columbia University and MBA from the Harvard Business School.