Bernice Grossman, DMCNY 2001 Silver Apple Award recipient, Vice Chair of the Marketing Technology Council and former Board Member of the ECHO Academy of Direct Marketing Arts & Sciences, and former DMA B-to-B Council Chair, created DMRS Group, Inc. (DMRS) in 1983 to be an independent marketing database consultancy that determines the complete scope of a customer’s project; “architects” the solution, and administrates the vendor solution that integrates all of the systems to deliver marketing databases (MDB’s) that have contributed heavily to the success of leading national marketing programs. (www.dmrsgroup.com)
DMRS assists companies to better manage their marketing information by showing them how to capture and leverage customer, prospect and suspect data to best meet marketing’s needs. No matter what channel is used to generate the data — mail, internet, call center, space, DRTV, etc., through the use of a properly designed MDB / CRM enterprise, greater “reach” is achieved — and companies can lower acquisition costs and increase the lifetime value of each and every customer
Bernice is a noted data expert and can testify in the US Court System on data theft, fraud, and abuse; she is frequently retained to serve in an advisory capacity on merger and acquisition projects where the data asset needs to quantified and monetized.
She is a frequent speaker for The DMA, National Center For Database Marketing, and Direct Marketing Business and Industry Conferences, DMAW, DMCNY, and NYU’s Direct Marketing Program, among others. Prior to starting DMRS, Bernice held key direct marketing / marketing systems positions at AMI Industries, Inc., ABS, McGraw-Hill, and Scholastic Inc.
Clients on the DMRS roster have included Avis, Bridgestone Firestone, Chase Manhattan Mortgage, Coca Cola, Epson, Kansas City Power & Light, Microsoft, Nestle Food Services, Nordstrom, McGraw-Hill, MTV, Pfizer, Simon Property Group, and World Book.
DMRS Group is located at 304 Park Avenue South, 11th floor, New York, NY 10010. The phone number is 212-590-2340. The web site is: www.dmrsgroup.com, and
Bernice’s email address is firstname.lastname@example.org